Welcome to the wild west of mobile advertising! If you’re a business owner in vibrant Tempe looking to rev up your marketing, wrapping your fleet of vehicles with eye-catching graphics is a proven way to capture attention while cruising the streets.
But how can you ensure your on-the-go branding efforts effectively promote your products and services across the East Valley? As Tempe-area signage specialists, our team at Scottsdale’s Phoenix Sign Studio has helped countless entrepreneurs transform ordinary cars and trucks into roving billboards. Now we’re lifting the hood to give Tempe companies an inside look at custom vehicle wraps so you can shift your marketing into high gear.
The Power Behind Vehicle Wraps
Let’s start with the basics: What makes wraps such a uniquely powerful advertising medium? Unlike stationary signage, your mobile message travels with your fleet as it navigates the Tempe landscape, exponentially increasing impressions and expanding reach. In fact, research shows a single wrapped vehicle can generate thousands of daily impressions in a market like metro Phoenix!
Wraps also provide complete creative flexibility compared to other outdoor marketing methods. With full coverage of your car or truck, you can immerse target audiences in your branding, telling a memorable story that sparks action. And with strategic placement of graphics, you can tailor unique messages based on vehicles’ exposure, such as targeting students around ASU or highlighting food delivery services when parked at Tempe Marketplace.
Designing Attention-Grabbing Vehicle Wraps
But all eyes won’t instantly turn your way just because you plaster graphics on your vehicles. The key is strategically crafted designs that demand attention on the busy roads around Tempe. As visual communication leaders, we guide clients through the creative process using proven principles:
Keep It Simple
In a fast-paced world, you have seconds to share your message. Lead with brand identifiers like logos and taglines before adding supplementary details. Resist overloading your design so key elements can shine.
Color Theory Matters
Tempe’s bright desert sun calls for high-contrast colors that pop against the backdrop of “A” Mountain. Also consider how hues appear at golden hour when the setting sun blankets Mill Avenue.
Get Local
Showcase your Tempe pride and connection to the community. For example, incorporate Devils colors and fonts to target university fans or landmarks like Tempe Town Lake. This helps build affinity with your audience.
Mind the Details
Don’t overlook critical components like size, placement, and fonts that enhance clarity and visibility. Test legibility from varying distances and angles to ensure viewers can easily intake information as vehicles quickly pass by.
Materials Built to Last
Don’t let Arizona’s unrelenting sun and occasional storms fade your branding prematurely. Use only high-quality vinyls and protective laminates installed by our wrapping experts to withstand the elements.
Strategies for Driving Results
Once your Tempe fleet takes to the streets wrapped in eye-catching branding, amplify the impact with targeted campaigns:
Leverage Heavy Traffic Areas
Strategically park vehicles when not in use in high-visibility zones. Position food trucks near ASU campus during peak lunch hours or route delivery vans past the light rail during rush hour.
Engage Through Partnerships
Align your wraps with community events and causes to build goodwill. For example, sponsor the Tempe Festival of the Arts or promote participation in local 5Ks.
Activate On Social
Encourage viewers to engage with hashtags, contests to spot wrapped vehicles, and behind-the-scenes content of the wrap design process.
Adapt to Holidays & Events
Resonate with timely designs around university calendars or Tempe traditions. Unveil fresh wraps promoting fall specials during football season or showcase summer deals when school is out.
Track Performance
Implement systems to connect vehicle impressions with website traffic, social follows, and sales. Unique QR codes on wraps can provide conversion metrics.
Shifting Your Marketing Into High Gear
Whether you own a single food truck or an entire fleet, vehicle wraps uniquely equip Tempe companies like yours to thrive in an ultra-competitive business ecosystem. As experts in visual communication, Phoenix Sign Studio is here to guide you through the wrapping process, unleashing the power of strategic design and maximizing your marketing mileage.
Let us customize eye-catching graphics that demand attention across the East Valley. Count on our team to ensure your vehicles promote your story in memorable fashion all around Tempe. Take the first step by contacting Phoenix Sign Studio today for a consultation. It’s time to wrap your ordinary fleet and shift your mobile marketing into high gear!